Serving
sellers in Lansing, East Lansing
and
the surrounding
mid-Michigan area
Our Marketing Strategy
catering to the way buyers shop for homes
It's a "buyer's market"
The inventory of homes for sale is at an all time high with
new listings outnumbering sales at a rate of three to one.
Annual market statistics demonstrate that only about 35-40% of the available homes can possibly be
sold this year.
This means that six of every ten home will remain unsold at
year's end.
The key to success lies with
price and
presentation
When you place your home
on the market, you'll be in competition for a limited number
of buyers. Your home will
need to be so
irresistible that a prospective buyer will choose yours over
all
the others.
No one can sell a home
that buyers ignore!
Price
The market value of your home is a reflection of what buyers
are
willing to pay at the time you want to sell. Your asking
price must be in-line with current market conditions.
Marketing Tip: Buyers tend to shop by price and will ignore a property that
is
outside their price range. They won’t ponder your pricing
rationale, they’ll simply reject it!
We'll help you set a realistic asking price that
will attract buyers to your home. A price that discourages
the prospects will only cause your home to linger
on the market.
Presentation
The old adage about "first impressions" is a given in Real
Estate marketing.
Buyers are using the internet to make home
selections before contacting their agent for a viewing.
Their choices are based on what they see online.
Buyers want to see more than a list of
room sizes, a puffed up description, and a single picture of
your home’s front elevation. They should see an impressive
internet presentation that will stimulate them to want to
take a personal tour of your home.
Marketing Tip: While
proper pricing will attract buyers, a poor presentation can
loose those prospects forever. With so many homes to select
from, buyers click past listings that have no pictures and
won't linger on a home with no interior photos.
Dark,
fuzzy, distorted and out-of-season pictures weaken your
property's appeal and only serve to create a negative
impression in the mind of the prospective buyer. Remember,
the buyer is planning to make a major purchase. Buyers wants
to be impressed with what you have to offer.
Solution!
To this
end, we created a website specifically for our client's home
tours.
It's easy to use and provides a complete package of
pictures and information to the potential buyer. Our
presentations leave a
positive
"first impression" as we show off every favorable aspect of
your home as completely and with as much detail as possible.
Prospects will find little reason to click past your
listing.
"No one can
control market conditions." "We can control
how your home is presented to buyers."
.
