Careful Presentation making a good "first impression"

Buyers make choices based on pictures, not on "puffed" up descriptions. If the pictures don't capture their imagination, they're not likely to read the description. We take pride in avoiding common errors you may find in other presentations.

The Cluttered Picture
It's critical that the first impression be a good one. Cluttered pictures, those having a basketball hoop, an automobile, or a massive tree in the foreground, distract the viewer's eye causing him to focus on the wrong elements. You often have only a single opportunity to lure the buyer into thinking about your home. Use the right bait!

It's difficult to ignore the basketball hoop.	A little effort can improve the picture.

It was impossible to take a picture of this two-story, shown above, without including the basketball hoop in the shot.
We improved the picture by digitally removing the distraction and showing off the home's front elevation. We're not sorry that we spent the extra time getting it right!

The Out-of-Season Picture
It's critical that your pictures change along with the seasons. A Listing that displays winter pictures long after leaves are on the trees will discourage viewings. Buyers searching for homes in June expect to see green lawns and flowers, not snowdrifts and barren trees.

Nice picture...but not in July!	This is much better!

Is this really important? 
When going through the MLS listings with our buying clients, it's almost certain that they will click past any home with an out-of-season picture. Their reasoning? "It looks like no one cares."

 
Dark Pictures
Dark pictures, like the one on left, show off little more than the light coming through the window. These are practically useless and do nothing to stimulate interest in your home.

Too dark to be of any use.	The way you'd like this room to look.

Low resolution camera.	High resolution camera.

Furniture Pictures
Interior pictures should show off more than your furniture. The furnishings compliment the room, give it scale and make it more appealing. Furniture shouldn't be the subject of the picture. The picture on the right does a better job of presenting the room's size.

Showing off the furniture.	Showing off the room size.

The Wide Angle Lens
In an attempt to make a room appear larger, some Realtors have invested in wide angle lens adapter that distorts the image like the one on the left. This adapter is not a substitute for a high quality wide angle lens.

Fisheye lens adapter.	High quality wide angle lens.